According to Vulture, Paul McCartney composed a score for Bungie’s Destiny.
Why? Because people like you and me, who may have heard of his name, but (probably) never actually listened to his music, will find themselves introduced to it. He was in it for the creativity.
While he didn’t get a check for it, the contribution, called Hope for the Future, was pretty much free advertising for him, to a powerful niche that probably wouldn’t have known about him otherwise.
But Bungie did have a team of composers who scored the game, putting in a ‘lot of work’, according to Eric Osbourne, Bungie’s Community Manager. McCartney just did one piece.
One thing is certain: Destiny’s reach is wide, very wide. Ads are popping up everywhere, even in front of those who never even play video games. Recruiting Paul McCartney for a score was a line into the music world, too.
Marketing-wise, Destiny has been dipping fingers far and wide—perfume, anyone—but whatever their tactics, I’m glad they’ve worked, and I’m glad the game is selling well.
Because it rocks.